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San Diego Sessions: #1. What’s Working in AI and PPC Right Now (and What to Watch Next)
This is the first in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the spotlight. AI-powered advertising is the new reality for advertisers navigating platform automation and shifting consumer…
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How Small Businesses Can Compete With Big Brands In PPC
Pay-Per-Click (PPC) advertising provides small businesses a rapid route to search results and social feeds. In contrast to organic marketing, PPC depends on a model in which businesses bid on keywords and pay per click. Micro-enterprises can generate qualified traffic by employing a robust small business PPC strategy that includes precise audience targeting and budgetary…
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Is the Secret to Your Paid Social Success Hidden in Your Organic Content?
In the ever-evolving world of social media marketing, paid and organic strategies often operate in isolation. But is that separation holding us back? The key to paid social success could be hiding in plain sight – within your organic social content. Bridging the Gap Between Organic and Paid Too often, paid and organic teams work…
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ChatGPT Shopping, Product Feeds & the Future of Discovery
The Future of Shopping is a Chat. Are You in It? What if your next sale didn’t come from Google, Meta or TikTok… but from a conversation with ChatGPT? That future just got a lot closer. OpenAI has officially announced a new feature called Search Product Discovery, and it could completely change how people find…
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Manual Bidding Strategies Are Still Important To PPC
Google and Meta are pushing Performance Max and Advantage Plus on PPC Agencies as the next must-embrace thing. Hand over your client’s hard-earned marketing budget and let the AI-driven algorithms find what placements and inventory drive the best results. You just focus on the fun stuff like ad copy, creatives and landing pages. For some,…
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